PRIDE Events for 2010

Posted on 14 May 2012

Charles & Keith

Charles & Keith supported PRIDE Foundation in September and October 2010 with the sale of the limited edition PINK! Collection to benefit women affected by breast cancer.

Charles & Keith donated part of the sale proceeds from the PINK! Collection to assist in funding efforts for public outreach and support programmes.

charles & keith launch

Etiqa Insurance

In conjunction with Breast Cancer Awareness Month, Etiqa Insurance pledged RM10.00 towards PRIDE Foundation for every PesonaLady policy sold online in October 2010.

KAO Malaysia

KAO launched the ‘Think Pink, Love Life’ campaign to show their support in the fight against breast cancer among Malaysia women, together with PRIDE Foundation.

During the campaign, KAO made available specially designed information cards to educate women about how to perform breast self examination and the importance of early detection and prevention of the disease.

KAO also donated 1% of sales of their products in pink packaging during the month of October 2010 to PRIDE Foundation. These products under the Biore, Liese, Laurier, Magiclean and KAO brand names were available at leading retail outlets nationwide.

Serene Aesthetics

Serene Aesthetics outlets had a special RM888.00 promotion (3 Lymphatic Gold Refining Facials with a Love Gift worth RM1,184.00) and donated RM38.00 from each package sold to PRIDE Foundation.

Serene Aesthetics also placed donation boxes at their outlets and customers received a pink ribbon when they made donations towards PRIDE Foundation.

Sunway Medical Centre

Sunway Medical Center organized a PINK October Programme on 16 October 2010 from 9.00 a.m. to 3 p.m. at Swan Convention Centre, Sunway Medical Centre.

They held 4 concurrent workshops that participants could choose from, they were Breast Self Examination & Free Clinical Breast Examination, Look Good Feel Better, Nutrition – Cancer Fighting Kitchen and Keeping Fit Through Exercise. PRIDE Foundation was invited to set up a booth during the event.

Pantai Medical Centre

The Think Pink! Program, a breast cancer awareness campaign took place during October 2010. It was aimed at raising funds for breast cancer Non-Governmental Organizations.

This program took off on various platforms to raise funds, the activities include Think Pink! @ Workplace, Think Pink! @ Streets and Think Pink! @ Online.

PRIDE Foundation is one of the beneficiaries for 2010 program.


T-JOUE aspires to offer its customers fun filled, trendy, simple contemporary designs tailored in superior quality fabrics. Their outlets are located in Mid Valley, Bangsar and The Curve.

T-JOUE joined the Ribbon Campaign by selling the T-JOUE Recycle Bag for RM5.00 and Pink Ribbon for RM1.00 during the month October 2010. Proceeds were donated to PRIDE Foundation.


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