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ORGANISATION

Chairman
Datin Azrene Abdullah

Board of Trustees
Tun Dzaiddin Abdullah
Dato' Sri Nazir Razak
Salwah Shukor

Advisor
Nasirah Aris

Chief Executive Officer
Sylvester Lim

General Manager
Adeline Tan

Project Manager
Razina Abdul Razak

Communications Manager
Carol Pelly

PRIDE Foundation (734972-V)
7th. Floor, Wisma KLIH,
126, Jalan Bukit Bintang,
55100 K. Lumpur, Malaysia

Tel : +603-2144 9932
Fax : +603-2145 2445
Email : info@pride.org.my

About Us

HISTORY

PRIDE Foundation (Pink Ribbon Deeds) is a charity body that aims to enhance awareness efforts and improve accessibility to treatment and care of breast cancer at all levels of society.

PRIDE was incorporated on 24 May 2006 under the Companies Act (1965) as a non-profit company limited by guarantee governed by a Board of Trustees. The incorporation is a tribute to the late Datin Paduka Seri Endon Mahmood’s courage, resilience and strength in her fight against breast cancer.

Inspired by the London Breast Cancer Care fashion show, both Datin Paduka Seri Endon and her daughter-in-law, Datin Azrene set-up a special purpose committee comprising of volunteers, under the auspices of Yayasan Budi Penyayang, to organize a “Walk with PRIDE” charity gala dinner on 31 July 2005 where breast cancer survivors took to the runway to make a powerful statement that there is life after breast cancer.

It was then, that Datin Azrene realized that there was a need to create sustainable awareness about breast cancer in Malaysia. Hence, the incorporation of PRIDE.

VISION

PRIDE is committed in its efforts to create a positive environment where knowledge, treatment and support on breast cancer are readily available to everyone.

MISSION

PRIDE aims to enhance awareness efforts and improve accessibility of treatment and care of breast cancer at all levels of society.

OBJECTIVE

Some of our objectives include:

Making information on breast cancer more accessible for all.
Providing public awareness and education on the importance of early detection and treatment of breast cancer.
Inspiring and encouraging patients and survivors to lead a full life after breast cancer.
Providing support for breast cancer treatment and care.