CHARLES & KEITH to donate RM1 for every sale to PRIDE in October

Posted on 5 October 2014


Fashion forward company CHARLES & KEITH will continue its collaboration with PRIDE Foundation Malaysia (PRIDE) by pledging to donate RM1 from every transaction made from 6 – 19 October 2014.

With a mission to help create awareness on Breast Cancer and highlight the importance of early detection, all of CHARLES & KEITH stores will take part in this campaign, except its Johor Premium Outlets store.

“Partnering with PRIDE Foundation Malaysia was an easy choice; seeing their outreach efforts and knowing that their mission is not just to educate the public about this disease but also to enhance the accessibility of treatment to all levels of society,” said Ajay Ramachandran, General Manager of CHARLES & KEITH Malaysia.

CHARLES & KEITH continues its on-going Corporate Social Responsibility (CSR) efforts in Humanitarian causes, Human Excellence and Environmental initiatives through various activities, using its brand as a platform to reach out to its consumers.

For PRIDE Foundation, support from the local business community is truly commendable and should be encouraged, especially considering the high percentage of women in the Malaysian workforce.

“Charles & Keith is a perfect example of a caring corporate citizen concerned about the welfare of the community it operates in. Their contribution to the breast cancer cause would certainly give hope to the breast cancer patients and survivors under PRIDE’s care,” said Pn. Nasirah Aris, Advisor of PRIDE Foundation.

Started in 1996, CHARLES & KEITH had a vision of creating a footwear brand catered to the contemporary woman. Having established the label, the focus soon expanded to include an accessories line comprising of bags, belts, eyewear, bracelets, with the new addition of key chains and tech accessories in 2014.

CHARLES & KEITH is in pursuit of being the most-admired fashion forward company with the commitment to deliver high quality products and services. Working closely with appointed business partners has allowed the brand to develop at a faster pace across various markets. Its ability to transform trends into wearable fashion has enabled the brands to capture a wide market share.

Today, CHARLES & KEITH is available in more than 400 strategically located stores at prime shopping districts around the world. The passion in reaching out to its consumers extend beyond its brick-and-mortar stores with the successful launch of its online shopping site CHARLESKEITH.COM making the brand available throughout USA, Asia Pacific and Europe.

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